Paydaybank.co.UK is an online company founded in 2005 to give payday loans to employees who need short term credit. More and more people in the UK and the US are looking to such companies for their short-term cash requirements, instead of approaching traditional favorites, the banks.

This is because all banks, including the leading banks, penalize their customers for overdrawing on their accounts without prior sanction. Apart from this penalty, banks also collect interest at a higher rate on such overdrawn amounts, and charge some fees as well. This has the effect of making such instant cash advance from banks more expensive than a loan from sources like Paydaybank.

The other source of such finance is the credit card. A recent research showed that the cost of such fast cash advance from credit card companies is almost its peak in a span of 12 years. In case of banks, such costs were last witnessed about 9 to 10 years ago.

There is one more reason for the customers losing confidence in banks. In a recent case questioning overdraft charges being collected by the banks, the Supreme Court gave a ruling favoring the banks. Within a quarter of this ruling, i.e., by end of November 2009, Paydaybank witnessed a 25 percent jump in applications for such loans. Not only are the loans offered by such companies cheaper, they also have less cumbersome procedure when compared to banks.

Payday loans are now a recognized financial product.

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